Shockvertising...

SHOCKVERTISNG

This is a type of advertising generally regarded as one that "deliberately, startles and offends its audience by violating norm for social values and personal ideals". Shockvertising is designed purposely to break through the advertising clutter to capture attention and create a buzz. this form of advertising is often controversial, disturbing and explicit and may have bold and provocative messages that cause controversy in society.

 

Sisley tries to convey the symbol of an urban fashionista. This is a fashion 'junkie' campaign, the term junkie is usually used for the meaning of a drug addict but here they are using it to portray a fashion addict. This is shocking the viewer into remembering the brand.

This is to advertise domestic violence, saying its not acceptable to treat a woman like a piece of meat. by putting the women's clothes on the meat it catches the audiences eyes and makes them intrigued and then they read the caption to realize what the advertisement is about. compared to the Sisley advertisement this is more intriguing to the audience , people want to find out what this about where as the Sisley advertisement people instantly assume something bad.

This is an advertisement to advertise that animal testing is wrong. The women in the photo is spraying a perfume but there is no bottle it is a dog, the meaning of the photo is your abusing a dog when using a perfume. This will catch the audiences eye because it will make the audience think about what they are doing. Compared to the other ads this is a little less disturbing and the message is portrayed a lot clear i think.